1106, Budapest, Gyakorlo street 4/D 3.

Popular fashion trends and styles among Ukrainian girls.

Popular fashion trends and styles among Ukrainian girls.

Popular fashion trends and styles among Ukrainian girls

It's no secret that Ukrainian women are among the most beautiful women in the world. They are so naturally attractive that some even compare Kyiv women to catwalk models as if they were attending a daily fashion show.

In the field of fashion, Ukraine has become a locomotive, expanding horizons thanks to a unique combination of tradition and innovation. Drawing on their rich history and vibrant culture, Ukrainian fashion designers have woven their country's unique identity into their creations, making waves in both the national and international fashion scene.

When we think about a Ukrainian girl or woman, most often we imagine them in embroidered outfits: shirts, skirts and dresses. It seems that time has no power over vibrant clothes; they are always popular and always in trend, from the dawn of Ukrainian history and ancient times to the present day. On the third Thursday of May, Ukraine even has a special embroidery day. It is in great demand not only in Ukraine, but throughout the world. Hollywood celebrities wear embroidered outfits in Ukrainian style with special elegance and chic.

Traditional Ukrainian clothing

Girls and women like to wear traditional clothing at festivals and special occasions, like weddings, anniversaries, festivals or holidays.

Many modern fashion designers find inspiration in the versatility of traditional dresses, which are now becoming scarce, and some items of clothing today can be found in museums.

Female costumes include:

  • long skirts;
  • blouses;
  • scarves;
  • decorative headdresses.

The distinctive feature of this clothing is rich embroidery with folk motifs. Red is a popular colour in vibrant folk apparel.

Ukrainian folk men's clothing includes embroidered white shirts paired with darker-coloured trousers.

Elegant ladies love to wear embroidered clothes. The tradition of embroidery has its roots in pagan beliefs of protection. Embroidery can decorate any personal clothing, towels, or table linen. The aesthetics of embroidery is passed down from generation to generation.

Nowadays, many of these embroidered decorations are traced in trendy fashion collections, and girls wear them with enthusiasm.

Contemporary Fashion Trends Among Ukrainian Girls

Each season changes the rhythm of life and mood and, of course, in fashion trends. When discussing Ukraine and its fashion, one can draw exciting conclusions and see stylish and elegant women's style that sets them apart. So, what are the main trendsetting Ukrainian styles? How do fashionable residents dress here? We'll talk about it.

Elements of traditional embroidery

Trendy clothes in the national style are already known worldwide today, and the reason for this is embroidered shirts. Their elegance fits into everyday life and Ukrainian street fashion.

The national designs in everyday life can be found anywhere - in the office, on a walk in the park, in a cafe, at a party, at a gala event or a business meeting. A wide range of dresses, blouses, shirts or T-shirts with timeless elements of national costume, hand or machine embroidery on any fabric, fit into every day and evening suits.

The classic version of embroidered shirts in combination with trousers, skirts or jeans is another fashion urban trend in the country. It was this combination that formed Ukrainian urban fashion.

It is even believed that the protective power of embroidery is enhanced by the energy of the master. Therefore, it is important to do this in a good mood, with good thoughts and good wishes for those who will wear it. When done correctly, authentic handmade clothing becomes an exquisite work of art for the benefit of its recipients.


Another essential fashion trend is patriotism. The situation in the country encouraged people to express their opinions not only through slogans or posters on which their demands were written but also through clothes. Today, the best casual looks with prints of symbols or inscriptions are another dynamic trend that has become part of Ukrainian fashion.

Western trends

As for Ukrainian fashion in general, it is, of course, more focused on foreign style. Copying world-style icons and following the trends that dominate the most famous catwalks is what Ukrainian fashionistas love. By the way, street style was brought to Ukraine by fans of shopping abroad.


But what unites all women is that most prefer their style and prioritise comfort and cosiness when dressing. Today, comfortable and simple things are in fashion. If we talk about fabric, the choice falls on natural materials; for shoes, buying another pair of sneakers is better than something with high heels. Minimalism dominates in accessories.

Traditional Elements in Modern Ukrainian Fashion

Globalisation processes in the modern world lead to the formation of a universal human culture and, simultaneously, to the weakening of local (regional) ethnic cultures. One such mechanism is the bold fusion of national elements and classic apparel in fashion.

Roughly speaking, clothing exists in two primary opposing forms:

  • traditional costume;
  • modern fashion.

In traditional culture, apparel retains its original meaning since it carries unique information laid down by many generations. This original meaning is significantly different from the meanings that modern apparel received during evolution.

Embroidery, hemstitching, sewing, weaving, and painting add artistic expressiveness, originality, and handcraft to fashion collections. Such preservation of connections with traditions can become the basis for highlighting the style globally and the formation and promotion of the Ukrainian style.

The importance of individuality in fashion

The importance of individuality lies in its ability to help people stand out from the crowd while still feeling comfortable and secure about their choices. Expressing through fashion allows women to make a statement about who they are without being judged or ridiculed by others. Moreover, it is often more accessible for people to appear more confident if they are not afraid of what other people will think of them regarding their style.

People must find their own style and stay true to it. It is much more important for someone to feel good about what they wear than to try too hard just to fit into what society deems "fashionable" at any given time.

Embracing the sense of individuality should always be seen as a positive sign that encourages a person's self-confidence and creativity, no matter what trends are currently popular or fashionable when it comes to apparel and accessories.

Individuality in fashion is a creative outlet that helps people explore different sides of themselves. From cutting-edge streetwear trends to classic vintage looks, experimenting with clothing can reveal new aspects of a woman's personality that they may not have even considered before.

Fashion and Social Perception

Apparel can influence perception in several ways, influencing how people perceive themselves and others. Here are some ways in which clothing can influence perception:

  • Status. Fashion can signal a girl's status, such as income level or social class. For example, if the woman is wearing trendy clothes may indicate that a person is interested in fashion and contributes time to investigate latest trends, while wearing shabby clothes may indicate that a girl is low-income or neglects her appearance.
  • Personality. Fashion can also signal a woman's character and values. For example, brightly coloured or patterned clothing means self-expression of an outgoing and creative girl while wearing a more subdued dress may indicate that the person is more introverted or conservative.
  • Profession. Clothing can also indicate a womens’ profession or role in society. Wearing a classic European suit may indicate that a girl is an office worker, business ladies like chic, sophisticated dresses while wearing a boho style dress may indicate artist or freelancer.

Overall, apparel can significantly impact how people perceive themselves and how others perceive them. Clothing choices can signal a person's status, personality, profession, and gender, influencing how people interact and perceive them in social situations.

More Articles

Every day

Someone finds a partner

Log in to your account

Or log in with an email
I forgot my password
Don’t you have an account?
Every day

Someone finds a partner

Create an account

Or register with an email
Already have an account?

Forgot your password?

Enter the email you registered with and we'll send a link to reset the password